Online Digital Marketing Agency

What You Need to Know About Online Marketing

Online marketing is the practice of leveraging web-based channels to spread a message about a company's brand, products, or services to its potential customers. The methods and techniques used for online marketing include email, social media, display advertising, search engine optimizatio (SEO), Google AdWords and more. The objective of marketing is to reach potential customers through the channels where they spend their time reading, searching, shopping and socializing online.

Widespread adoption of the internet for business and personal use has generated new channels for advertising and marketing engagement, including those mentioned above. There are also many benefits and challenges inherent to online marketing, which uses primarily digital mediums to attract, engage and convert virtual visitors to customers.

Online marketing differs from traditional marketing, which has historically included mediums like print, billboard, television and radio advertisements.

What Is Online Marketing?

There is a very close connection between website design and digital marketing. Essentially, website design is a component of digital marketing. By definition, digital marketing refers to all marketing activities that are conducted via the internet or any electronic device. Companies use digital channels like social media, search engines, websites, and emails to connect with existing and prospective customers.

A key benefit of using online channels for marketing a business or product is the ability to measure the impact of any given channel, as well as how visitors acquired through different channels interact with a website or landing page experience. Of the visitors that convert into paying customers, further analysis can be done to determine which channels are most effective at acquiring valuable customers.